VELA Dhi Nakhon Phanom Strategy studio
Proof of concept · synthetic data
Strategy studio

People own the rules. Try changing them.

These are the settings the GM and revenue manager sign each year. Move a slider and the engine re-prices all 365 nights. The calendar, approvals and every night detail update to match.

Tier ladder

Opening rate for each demand tier as a multiple of the base (C) rate. Deluxe opening rate shown.

D
C
B
A
A+

How the engine may move

Market what-if

Stress-test the rules against a different year. This changes the synthetic demand, not the rules.

Next 12 months · simulated
Room revenue with the engine
฿55.90M
+3.06M vs static sheet
vs the signed defaults
±0
You are on the signed rules
Occupancy
63.9%
static 62.7%
ADR
1,665
static 1,604
RevPAR
1,064
+5.8%
Contribution
฿37.72M
+7.2%

Room revenue by month

EngineStatic
O
N
D
J
F
M
A
M
J
J
A
S
O

What the rules produce

109 D nights167 C nights57 B nights22 A nights10 A+ nights
5 price moves are waiting for the revenue manager right now. A longer approval window means more control and more clicks.