Is this group worth more than the guests it displaces?
Government and seminar blocks used to be quoted blind. The engine compares what the group pays with the transient guests it would push out on each night, then suggests a counter-rate or better dates. Drag the sliders while the sales manager is on the phone.
Suggested reply to the group
Counter at THB 1,200
or keep THB 1,100 and move them to Tuesday 27 Oct
- Group contribution
- 43,200
- Displaced guests' value
- 48,027
- Net to the hotel
- −4,827
- Break-even rate
- 1,180
The hotel, night by night
The black line is the 144 sellable rooms. Anything past it is transient demand the group would turn away.
Transient guests kept Group block Transient demand displaced
The group books direct (no OTA commission). Displaced guests are valued at the transient ADR after commission and the THB 380 variable cost.
Better dates to offer
- Arrive Tuesday 27 Oct No guests displaced
- Arrive Thursday 5 Nov No guests displaced
- Arrive Wednesday 4 Nov 1.6 rooms displaced · break-even THB 410